PRN: Global Web Analytics Industry

Source:  PRN: Global Web Analytics Industry    Tag:  codonics inc

Global Web Analytics Industry

 
[03-September-2012]
 

NEW YORK, Sept. 3, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Global Web Analytics Industry

http://www.reportlinker.com/p0960364/Global-Web-Analytics-Industry.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Marketing

This report analyzes the worldwide markets for Web Analytics in US$ Million. The market for Web Analytics in this report is analyzed by the following Category and Service Types: Web Analytics Category - Hosted Web Analytics, Licensed Web Analytics; Web Analytics Service Type - Service Fees, Maintenance Fees, and Others. The report provides separate comprehensive analytics for the US, Canada, Europe, Asia-Pacific and Rest of World. Annual estimates and forecasts are provided for the period 2010 through 2018. A six-year historic analysis is also provided for these markets. The report profiles 88 companies including many key and niche players such as Adobe Systems Incorporated, ComScore Inc., Fireclick, Inc., GoStats, IBM Corporation, Intlock Ltd., Logaholic BV, Metasun Software Corporation, Nabler Web Solutions Pvt. Ltd., Opentracke, Shiny SRL, Tealeaf Technology, Inc., Twitter, Inc., Webtrends, Inc., Google, Inc., and Yahoo! Inc. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1

Disclaimers I-2

Data Interpretation & Reporting Level I-2

Quantitative Techniques & Analytics I-3

Product Definitions and Scope of Study I-3

Web Analytics Category I-3

Hosted Web analytics I-3

Licensed Web analytics I-4

Web Analytics Service Type I-4

Service Fees I-4

Maintenance Fees I-4

Others I-4

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1

Changing Marketing Landscape: A Business Case for Web Analytics II-1

Key Statistical Data II-2

Table 1: Global Recent Past, Current & Future Analysis for

Digital Media Marketing by Geographic Region- US, Canada,

Japan, Europe, Asia-Pacific and Rest of World Markets

Independently Analyzed with Annual Revenues in US$ Million

for Years 2012 and 2018 (includes corresponding Graph/Chart) II-2

Table 2: Global Recent Past, Current & Future Analysis for

Digital Media Marketing by Segment- Online Marketing, Mobile

Marketing and Social Marketing Independently Analyzed with

Annual Revenues in US$ Million for Years 2012 and 2018

(includes corresponding Graph/Chart) II-3

Table 3: Global Advertising Industry (2011): Percentage

Share Breakdown of Ad Spends by Media Formats (includes

corresponding Graph/Chart) II-3

Table 4: Worldwide Internet Market (2011): Breakdown of

Number of Internet Users (in Million) by Region (includes

corresponding Graph/Chart) II-4

Table 5: Worldwide Internet Market (2011): Breakdown of

Internet Penetration Rates (in %) by Region (includes

corresponding Graph/Chart) II-4

Implications of Web Analytics against an Interactive Backdrop II-4

Market Dynamics: An Insight II-5

Recession and Beyond II-5

Outlook II-6

Online advertising Market - Driving the Marketplace II-6

Key Statistical Information II-7

Table 6: World Online Advertising Market (2011): Percentage

Share Breakdown of Online Ad Spends by Geographic Region

(includes corresponding Graph/Chart) II-7

Table 7: Global Market for Online Advertising: (2011):

Percentage Breakdown of Revenues for Mode/ Format- Search,

Display and Other Modes/ Formats (includes corresponding

Graph/Chart) II-7

Web Analytics Tops Online Retailer's Priority List II-8

Table 8: World 5-Year Perspective for B2C e-Commerce Market

by Geographic Region: Percentage Breakdown of Value Sales for

US, Canada, Europe, Asia-Pacific (including Japan) and Rest

of World Markets for Years 2011 & 2015 (includes

corresponding Graph/Chart) II-8

Quality Of Data To Determine the Effectiveness of Web

Analytical Tools II-8

Noteworthy Trends and Issues II-9

Focus Increases on Real-Time Analytics II-9

Market Continues to Favor On-Demand Model II-9

Privacy Issues: A Cause of Concern II-10

Channel Integration: Key to Success in the Marketplace II-10

Free Analytics: Still a Major Threat II-11

Multi-Channel Analytics: Gaining Importance in the Digital Space II-11

Social Media Campaign Analytics: New Flavor in the Analytical

Space II-12

Key Statistical Data II-12

Table 9: Worldwide Online Social Network Ad Spending in US$

Million for Years 2006 through 2011 (includes corresponding

Graph/Chart) II-12

Popular Social Media Tools (2011): Ranking based on Usage II-13

Table 10: World Facebook Population (2011): Percentage

Share Breakdown by Region- Asia-Pacific, North America,

Europe and Rest of World (includes corresponding

Graph/Chart) II-13

2. PRODUCT OVERVIEW II-14

Web Analytics: A Conceptual Definition II-14

How Does Web Analytics Help Online Business? II-14

Categories of Web Analytics II-14

Off-site web analytics technologies II-15

Web server log file analysis II-15

Page Tagging Technology II-15

Packet sniffing technology II-15

IP Geolocation Technology II-15

Click analytics II-15

Customer lifecycle analytics II-15

On-site web analytics II-15

Visitor: II-15

Page View: II-16

Visits/Sessions: II-16

Referring Sites: II-16

Bounce rate/Exit Pages: II-16

Keywords and Phrases: II-16

Deliver Models for Web Analytics II-16

Classification of Service Type II-16

3. PRODUCT/SERVICE LAUNCHES II-17

Anametrix Launches InstaVista 3.0 Business Analytics Solution II-17

Anametrix Introduces SiteVantage™ Web Analytics Solution II-17

IBM Introduces Web Analytics And Digital Marketing

Optimization Suite II-17

Argus Insights Unveils Consumer Innovation Analytics II-17

Twitter to Launch New Web Analytics Tool II-18

Lunexa Unveils Web Analytics Version 2.0 II-18

Intlock Launches New CardioLog 2011 II-18

comScore Unveils Segment Metrix 2.0™ II-19

comScore Introduces comScore Digital Analytix™ II-19

IBM Releases Cloud-Based Software II-19

Logaholic Releases Logaholic Web Analytics 3.0 Version II-20

Personyze Launches SaaS Solution II-20

Microsoft to Launch Microsoft Silverlight Analytics Framework II-21

Franklin Covey Unveils 'The Speed of Trust Analytics' Web

Analytics Solution II-21

ClickTale Launches ClickTale Web Analytics Dashboard II-21

Overstat Introduces Web Analytics Solution II-21

Intlock Introduces Cardiolog Standard Web Analytics for

SharePoint II-22

Nabler Web Solutions Introduces MapMyLead Web Analytics Solution II-22

Intlock Unveils CardioLog 2010 II-22

InSight Offers InSight for SharePoint II-22

Opentracker Unveils Developer Web API II-23

Kampyle Deploys Solutions Through AppExchange II-23

Coremetrics Rolls Out Coremetrics Analytics™ 2010 Online

Marketing Platform II-23

Personyze Integrates with Google Adwords II-24

Unica Introduces Unica Interactive Marketing OnDemand II-24

4. RECENT INDUSTRY ACTIVITY II-25

iLoop Mobile Inks Partnership Agreement with Webtrends II-25

Tealeaf® Takes Over Overstat II-25

Webtrends Acquires Reinvigorate II-25

8 to Infinity and SmarterTools Renew Partnership II-25

Yahoo! And Omnicom to Work Together II-26

Paragon Consulting Partners with Bridgeline Digital II-26

Web Analytics Demystified Partners with Keystone Solutions II-26

Obscene Interactive to Ink Letter of Intent with Web Analytics

Firm II-27

Hub'Sales Inks Partnership Agreement with Anametrix® II-27

comScore Takes Over Nexius Products Division II-27

IBM Acquires Coremetrics II-27

comScore Acquires Nedstat II-28

IBM Acquires Unica II-28

Handy Networks and SmarterTools Renew Partnership II-29

William Hill Online Chooses Web Analytics Solution from Unica II-29

The San Diego Union-Tribune Selects InstaVista Platform from

Anametrix II-29

Unica Enhances Unica NetInsight OnDemand Solution II-30

American Technology Services and Bridgeline Digital Enter into

Partnership II-30

Adobe Systems to Take Over Day Software Holding II-30

Twitter Takes Over Smallthought Systems II-30

Omniture and Kampyle Integrate Bilaterally for Web Analytics

Solution II-31

IQ Workforce Enters into Partnership with Web Analytics

Demystified for Web Analytics Resource Hiring II-31

Kampyle and Nedstat Enter into Partnership to Integrate Web

Analytics Capabilities II-32

Deutsche Telekom Selects AT Internet Web Analytics Solution II-32

Paddy Power Selects Unica NetInsight OnDemand II-32

CareerBuilder.com Procures Omniture SiteCatalyst II-32

Terra Networks Selects Omniture SiteCatalyst II-33

U-Haul Selects Customer Experience Management Solutions of

Tealeaf® II-33

comScore Signs Definitive Agreement to Acquire Certifica II-33

Web Analytics Demystified Forms Partnership with Sapient

Interactive II-34

Adobe Systems Acquires Omniture II-34

IBM Takes Over SPSS II-34

Omniture Enters into Partnership with comScore II-35

Coremetrics Provides Coremetrics Explore™ and Coremetrics

Analytics™ to Virgin Holidays II-35

5. FOCUS ON SELECT PLAYERS II-36

Adobe Systems Incorporated (US) II-36

ComScore Inc (US) II-36

Fireclick, Inc. (US) II-36

GoStats (US) II-37

IBM Corporation (US) II-37

Intlock Ltd. (US) II-37

Logaholic BV (Netherlands) II-37

Metasun Software Corporation (Canada) II-38

Nabler Web Solutions Pvt. Ltd. (India) II-38

Opentracker (Netherlands) II-38

Shiny SRL (Italy) II-38

Tealeaf Technology, Inc. (US) II-38

Twitter, Inc. (US) II-39

Webtrends, Inc. (US) II-39

Google, Inc. (US) II-39

Yahoo! Inc. (US) II-39

6. GLOBAL MARKET PERSPECTIVE II-41

Table 11: World Recent Past, Current & Future Analysis for Web

Analytics Software by Geographic Region - US, Canada, Europe,

Asia-Pacific and Rest of World Markets Independently Analyzed

with Annual Revenue Figures in US$ Million for Years 2010

through 2018 (includes corresponding Graph/Chart) II-41

Table 12: World Historic Review for Web Analytics Software by

Geographic Region - US, Canada, Europe, Asia-Pacific and Rest

of World Markets Independently Analyzed with Annual Revenues

in US$ Million for Years 2004 through 2009 (includes

corresponding Graph/Chart) II-42

Table 13: World 15-Year Perspective for Web Analytics Software

by Geographic Region - Percentage Breakdown of Revenues for

US, Canada, Europe, Asia-Pacific and Rest of World Markets for

Years 2004, 2011 & 2018 (includes corresponding Graph/Chart) II-43

Table 14: World Recent Past, Current & Future Analysis for Web

Analytics by Category - Licensed Web Analytics and Hosted Web

Analytics Market Independently Analyzed with Annual Revenues

in US$ Million for Years 2010 through 2018 (includes

corresponding Graph/Chart) II-44

Table 15: World Historic Review for Web Analytics by Category -

Licensed Web Analytics and Hosted Web Analytics Markets

Independently Analyzed with Annual Revenues in US$ Million for

Years 2004 through 2009 (includes corresponding Graph/Chart) II-45

Table 16: World 15-Year Perspective for Web Analytics by

Category - Percentage Breakdown of Revenues for Licensed Web

Analytics and Hosted Web Analytics Market for Years 2004, 2011

& 2018 (includes corresponding Graph/Chart) II-46

Table 17: World Recent Past, Current & Future Analysis for Web

Analytics Service Fees by Geographic Region - US, Canada,

Europe, Asia-Pacific and Rest of World Markets Independently

Analyzed with Annual Revenues in US$ Million for Years 2010

through 2018 (includes corresponding Graph/Chart) II-47

Table 18: World Historic Review for Web Analytics Service Fees

by Geographic Region - US, Canada, Europe, Asia-Pacific and

Rest of World Markets Independently Analyzed with Annual

Revenues in US$ Million for Years 2004 through 2009 (includes

corresponding Graph/Chart) II-48

Table 19: World 15-Year Perspective for Web Analytics Service

Fees by Geographic Region - Percentage Breakdown of Revenues

for US, Canada, Europe, Asia-Pacific and Rest of World Markets

for Years 2004, 2011 & 2018 (includes corresponding

Graph/Chart) II-49

Table 20: World Recent Past, Current & Future Analysis for Web

Analytics Maintenance Fees by Geographic Region - US, Canada,

Europe, Asia-Pacific and Rest of World Markets Independently

Analyzed with Annual Revenues in US$ Million for Years 2010

through 2018 (includes corresponding Graph/Chart) II-50

Table 21: World Historic Review for Web Analytics Maintenance

Fees by Geographic Region - US, Canada, Europe, Asia-Pacific

and Rest of World Markets Independently Analyzed with Annual

Revenues in US$ Million for Years 2004 through 2009 (includes

corresponding Graph/Chart) II-51

Table 22: World 15-Year Perspective for Web Analytics

Maintenance Fees by Geographic Region - Percentage Breakdown

of Revenues for US, Canada, Europe, Asia-Pacific and Rest of

World Markets for Years 2004, 2011 & 2018 (includes

corresponding Graph/Chart) II-52

Table 23: World Recent Past, Current & Future Analysis for

Other Web Analytics Fees by Geographic Region - US, Canada,

Europe, Asia-Pacific and Rest of World Markets Independently

Analyzed with Annual Revenues in US$ Million for Years 2010

through 2018 (includes corresponding Graph/Chart) II-53

Table 24: World Historic Review for Other Web Analytics Fees

by Geographic Region - US, Canada, Europe, Asia-Pacific and

Rest of World Markets Independently Analyzed with Annual

Revenues in US$ Million for Years 2004 through 2009 (includes

corresponding Graph/Chart) II-54

Table 25: World 15-Year Perspective for Other Web Analytics

Fees by Geographic Region - Percentage Breakdown of Revenues

for US, Canada, Europe, Asia-Pacific and Rest of World Markets

for Years 2004, 2011 & 2018 (includes corresponding

Graph/Chart) II-55

III. MARKET

1. THE UNITED STATES III-1

A.Market Analysis III-1

Outlook III-1

Market Overview III-1

Product/Service Launches III-1

Strategic Corporate Developments III-6

Select Players III-13

B.Market Analytics III-17

Table 26: The US Recent Past, Current and Future Analysis

for Web Analytics Software by Service Type - Service Fees,

Maintenance Fees and Others Markets Independently Analyzed

with Annual Revenue Figures in US$ Million for Years 2010

through 2018 (includes corresponding Graph/Chart) III-17

Table 27: The US Historic Review for Web Analytics Software

by Service Type - Service Fees, Maintenance Fees and Others

Markets Independently Analyzed with Annual Revenue Figures

in US$ Million for Years 2004 through 2009 (includes

corresponding Graph/Chart) III-18

Table 28: The US 10-Year Perspective for Web Analytics

Software by Service Type - Percentage Breakdown of Revenues

for Service Fees, Maintenance Fees and Others Markets for

Years 2004, 2011 and 2018 (includes corresponding

Graph/Chart) III-19

2. CANADA III-20

A.Market Analysis III-20

Outlook III-20

Metasun Software Corporation - A Key Player III-20

B.Market Analytics III-21

Table 29: Canadian Recent Past, Current and Future Analysis

for Web Analytics Software by Service Type - Service Fees,

Maintenance Fees and Others Markets Independently Analyzed

with Annual Revenue Figures in US$ Million for Years 2010

through 2018 (includes corresponding Graph/Chart) III-21

Table 30: Canadian Historic Review for Web Analytics

Software by Service Type - Service Fees, Maintenance Fees

and Others Markets Independently Analyzed with Annual

Revenue Figures in US$ Million for Years 2004 through 2009

(includes corresponding Graph/Chart) III-22

Table 31: Canadian 10-Year Perspective for Web Analytics

Software by Service Type -Percentage Breakdown of Revenues

for Service Fees, Maintenance Fees and Others Markets for

Years 2004, 2011 and 2018 (includes corresponding

Graph/Chart) III-23

3. EUROPE III-24

A.Market Analysis III-24

Outlook III-24

Strategic Corporate Developments III-24

Select Players III-26

B.Market Analytics III-28

Table 32: European Recent Past, Current and Future Analysis

for Web Analytics Software by Service Type - Service Fees,

Maintenance Fees and Others Markets Independently Analyzed

with Annual Revenue Figures in US$ Million for Years 2010

through 2018 (includes corresponding Graph/Chart) III-28

Table 33: European Historic Review for Web Analytics

Software by Service Type - Service Fees, Maintenance Fees

and Others Markets Independently Analyzed with Annual

Revenue Figures in US$ Million for Years 2004 through 2009

(includes corresponding Graph/Chart) III-29

Table 34: European 10-Year Perspective for Web Analytics

Software by Service Type - Percentage Breakdown of Revenues

for Service Fees, Maintenance Fees and Others Markets for

Years 2004, 2011 and 2018 (includes corresponding

Graph/Chart) III-30

4. ASIA-PACIFIC III-31

A.Market Analysis III-31

Outlook III-31

Product/Service Launch III-31

Nabler Web Solutions Pvt. Ltd. - A Key Player III-31

B.Market Analytics III-32

Table 35: Asia-Pacific Recent Past, Current and Future

Analysis for Web Analytics Software by Service Type -

Service Fees, Maintenance Fees and Others Markets

Independently Analyzed with Annual Revenue Figures in US$

Million for Years 2010 through 2018 (includes corresponding

Graph/Chart) III-32

Table 36: Asia-Pacific Historic Review for Web Analytics

Software by Service Type - Service Fees, Maintenance Fees

and Others Markets Independently Analyzed with Annual

Revenue Figures in US$ Million for Years 2004 through 2009

(includes corresponding Graph/Chart) III-33

Table 37: Asia-Pacific 10-Year Perspective for Web Analytics

Software by Service Type - Percentage Breakdown of Revenues

for Service Fees, Maintenance Fees and Others Markets for

Years 2004, 2011 and 2018 (includes corresponding

Graph/Chart) III-34

5. REST OF WORLD III-35

A.Market Analysis III-35

Outlook III-35

Strategic Corporate Development III-35

B.Market Analytics III-36

Table 38: Rest of World Recent Past, Current and Future

Analysis for Web Analytics Software by Service Type -

Service Fees, Maintenance Fees and Others Markets

Independently Analyzed with Annual Revenue Figures in US$

Million for Years 2010 through 2018 (includes corresponding

Graph/Chart) III-36

Table 39: Rest of World Historic Review for Web Analytics

Software by Service Type - Service Fees, Maintenance Fees

and Others Markets Independently Analyzed with Annual

Revenue Figures in US$ Million for Years 2004 through 2009

(includes corresponding Graph/Chart) III-37

Table 40: Rest of World 10-Year Perspective for Web

Analytics Software by Service Type - Percentage Breakdown of

Revenues for Service Fees, Maintenance Fees and Others

Markets for Years 2004, 2011 and 2018 (includes

corresponding Graph/Chart) III-38

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 88

The United States (58)

Canada (3)

Europe (21)

- Germany (3)

- The United Kingdom (6)

- Italy (2)

- Spain (1)

- Rest of Europe (9)

Asia-Pacific (Excluding Japan) (2)

Middle East (4)

To order this report:

Marketing Industry: Global Web Analytics Industry

Contact Nicolas: [email protected]
US: (805)-652-2626
Intl: +1 805-652-2626

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